If you are a new seller and have not yet explored on the Amazon placements, we will help you in setting things up. We are the best amazon marketing services in Bangalore. We will assist you to employ tactics and strategies to improve the search position of your marketplace listings and their conversions. Allow our team to give you precise guidance in exploring the advertising and selling opportunities offered by Amazon. Eventually, it is necessary to have an edge over your competitors, when you’re selling on such a crowded platform.
Amazon Marketing Services
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We’ve created a roadmap for working with companies in a way that effectively executes a solid Amazon Marketing Services.
Why Hirola InfoTech Amazon Marketing Services are Extraordinary!
Amazon’s marketing landscape is constantly changing — We keep our Amazon marketing strategy overview continuously updated.Amazon is steadily expanding its lead in e-commerce. More and more manufacturers and sellers offer their products via Amazon to benefit from this vast sales potential. The rising competition forces salespeople to engage more intensively with Amazon marketing channels.
We help sellers and vendors develop an Amazon marketing strategy. In this comprehensive overview, we describe the many different ways to conduct Amazon marketing and discuss the differences in marketing between sellers and vendors.
Need for advertising on Amazon
- Amazon gets 60% of organic traffic
- 76% of Amazon shoppers use the search bar to find an item
- 70% of users don’t click past the first page of search results
- People on amazon search with an intent to research or buy unlike google where they are just content snacking
- Searching on Amazon is like searching on Google with the added benefit of the ability to make a purchase
- Search campaigns planning should include Amazon, or you risk missing out on a key aspect of the customer’s journey
- If you are bidding on product-led keywords, the ROI on Amazon will be far higher
- Amazon is the primary search engine for products available on Amazon
- Enhanced content and engaging video content will differentiate your brand from others
The way we help you to market your products on Amazon Marketplace across its broad suite of advertising solutions:
- Sponsored Product: These are native search ads that drive product visibility within and alongside search results. Targeting options include: Keyword/ Product/ Category. This ad format ensures improved visibility for your products within search results
- Sponsored Brand: These are banner-based ads used to promote product range above search results. Targeting options include Keyword. This ad format ensures high visibility since it is placed above the search list.
- Sponsored Brand Video: Now you can tell your brand story directly in search results. Campaigns link to your product’s detail page on Amazon. The Sponsored Brands video ad unit will inherit the primary product image and headline text directly from the detail page.
- Product Display: Ads that target basis shopper interests or products and appear on related product detail pages. Targeting options include: Product/ Interest
- DSP, Display and Video Ads: Display Ads have behavioural, real-time, geo-targeting options. Video ads have out-stream and in-stream video options. High-impact properties available on the Homepage, Product pages, Thank You pages.
- Brand Stores: Your exclusive store on Amazon to showcase your product portfolio and elevate the shopping experience of your customer
Types of Advertising we do on Amazon
Our skilled team of multi-disciplinary experts are astute in capturing potential customers with high intent on competitive SERPs by developing winning keywords strategies.
We provide the right integration of high-performing keywords, placements & a carefully evaluated Remarketing strategy to increase the success through display marketing.
Our capabilities lie in handling video advertising that seamlessly merge your physical world to a smart virtual environment on YouTube. Enables you to reach your potential customers and have them take action based on their interests.
With extensive experience in understanding google shopping campaign architecture, bidding strategies & feed optimisation we help brands to improve performance and ROI.
Hirola InfoTech Solutions helps vendors and sellers achieve maximum success with their Amazon marketing strategy:
- Keywords: Tools for keyword research, keyword optimisation, and ranking tracking
- Content: Content check and product recommendations
- Reviews and Questions & Answers: Tracking, email notification for new reviews and/or questions & answers, review management tool, analytics
- All key figures at a glance: Including profits from PPC campaigns after deduction of all costs
- Automation: Save time with automatically optimised CPC bidding, negative keywords, etc.
- Track changes to PPC campaigns (e.g. bid history)
- And much more
Amazon Marketing FAQ’s
How do I know if I’m a vendor?
Vendors sell their items directly to Amazon, who then sells them to customers. If you manage your products in Vendor Central or Advantage Central, you’re a vendor.
How does advertising differ from my other marketing costs?
Self-service ads can help you scale sales and growth on Amazon. You control how much you invest, giving you the flexibility to choose what works best for your business. You can also change your daily budget at any time.
Beyond budget, you can update other campaign elements whenever you like, too. Add or remove keywords, pause campaigns or change their duration, and adjust your keyword match types to broaden or refine your reach.
What payment options are available to me with advertising?
1. Credit card: You can use either a personal or corporate credit card.
2. Deduct from Payment (DFP): DFP is an automated payment method that allows you to pay for your advertising costs with your Amazon retail proceeds. There’s no manual effort involved, and you won’t need to have a separate budget for advertising. Note: DFP is not available to third parties who manage payments for their clients’ advertising accounts, or to accounts that haven’t experienced retail activity in the last 6 months.
What is Amazon Marketing Services (AMS)?
Amazon Marketing Services (AMS) refers to the Ad campaign management tool to help an advertiser reach and engage millions of Amazon customers through different types of Ad formats.
The available ad formats are: Sponsored Products, Sponsored Brands and Sponsored Display Ads.
How does Amazon Ad Works
You need to get started with Amazon advertising portal and use different Ad products including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.
We can also help you setting up your Advertising campaigns on Amazon. Contact us now!
What's all included in Amazon Campaign management?
Another important component of Amazon PPC management is reporting with a Way forward.
Do you help creating Amazon Brand Store as well?
Contact us to learn more on Amazon Brand Stores.
What are the marketing strategies for Amazon?
- Offering the widest range of products. The largest internet retailer in the world by revenue offers hundreds of millions of products.
- Using customer-friendly interface.
- Scaling easily from small to large.
- Exploiting affiliate products and resources.