When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results with our Content marketing
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What’s the NEED?
Why Your Business Needs Our Content Marketing Services?
Content Marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage.
Increased website traffic
90% of Credible Content clients hire us because they want to improve their search engine rankings, which means, they need more website traffic from search engines. This is the most sure shot advantage of using high-quality content to create your presence on the web.
Brand Awareness
Again, branding isn’t just for big businesses.If you come across some reference of Credible Content on another website or a blog or a social networking platform and immediately you know that it is an agency that provides quality content, it’s branding.
Customer Engagement
You need to engage your prospective customers and clients positively. This way, the more you engage them in meaningful conversations, the more eager they are to do business with you.Through content marketing you can keep your customers engaged in conversations.
Leads and Conversion
This is quite simple. As your website traffic increases, as your brand becomes known, as you engage with your target audience, you naturally get more leads and these leads naturally convert more. This is the reason why “Content is King” and leads flow like water.
Your own Lead channel
Whenever you publish a blog post, you draw people from the search engines. If you post your updates on social media and social networking websites, people either respond to you on their own timelines, or they visit your blog. They become a part of your own lead channel(audience).
Competitive Advantage
Although many of your competitors might already be using content marketing. If you pursue strategic content marketing, you will not just have a competitive advantage over your competitors who are not using content to promote their businesses, you will have competitive advantage over competitors.
What Clients Say
Sheethal Jain
Delhi
Hirola Infotech created seo-friendly content that my clients love. They are great strategists and always help me shape campaigns that deliver great results.
Manish Kumar
CEO-Bangalore
Hirola have done a great job. From creating extraordinary content to designing our new website. They also have done support on the site and keep it updated. I’m very satisfied with their work and will recommend them very highly.
Yousaf
CEO-Mumbai
We thoroughly enjoyed our experience working with Hirola! They helped us get outside of our comfort zone to create the kind of content marketing we truly needed. We look forward to our future projects!
Featured Case
We Focused on Results
So you can enjoy Digital Marketing That Drives Revenue.
#f7c100
Nubi
Provide the home health care programs at flexible schedules and cost-friendly
We’ve created a roadmap for working with companies in a way that effectively executes a solid development of Best content for your Business.
Awareness
When potential customers first enter into the content marketing funnel, you should assume that they are unaware of your company or the solution you provide. It’s now your job to make them aware. Top-of-funnel (TOFU) content focuses on educating your audience.
Evaluation
In the middle of the Process, potential customers determine whether they need your product or service. You’re also attempting to build trust with your consumer in the evaluation stage. No one buys from or does business with a company they don’t trust, so look for ways to build that relationship.
Conversion
Everyone wants to feel confident in a purchase. Give your potential customers very clear reasons why buying your product or investing in your service is the smart thing to do.By offering best content to products and highlighting how your product or service is superior, we easily influence a purchase.
Delight
Your overall content strategy should be aimed at building an audience and keeping them engaged. That work extends beyond the purchase stage.Your content should give customers simple ways to stay engaged and share their feedback with your business.
What’s includes in Content Marketing Services ?
What is Included in Content Marketing?
It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust.Digital marketers across the globe invest heavily in content marketing plans to secure more leads, build online reputation with customers and search engines alike, and secure a place among industry thought leaders.
The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.
That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another.
Content is, arguably, anything you create that doesn’t contain an overt sales message; it is really that simple. But it is also fairly vague, so we broke it down into the most common categories you are likely to encounter. Those are:
Infographics
Blog content
Podcasts
Videos
Social media.
Blog Content Marketing
Blog posts are most effective when used strictly for good, like most types of content marketing. Rather than blogging about how your newest product will change lives, you should be writing about topics related to your products or services.
You literally won’t need to push your products when you establish your company as a leading industry expert, whether locally or internationally. Add genuine impact by adding something new and valuable, above and beyond what the many, many generic blogs out there offer.
After all, your readers want to know what you know and how you can help solve their problem, not what everyone else has already said. Definitely forget leaning hard into keywords, the user experience is far more valuable today.
Infographic Content Marketing
Of the many different forms of content marketing, infographics are one that can really throw a big curveball for digital marketers. It is a shame because a good infographic can get a lot of attention in the form of shares and inbound links.Of course, you can’t use an infographic for everything, nor should you. But choosing the right time and graphic can elevate this content format to the sublime.
Successful infographics are simple, impactful, and meaningful. The point of them is to take a lot of complicated information from a study or survey and break it down into the most important points.
They can be used to punctuate written blogs or as standalone content for both blogging platforms and social media – just remember to keep it simple and impactful filled with strong data points.
Podcast Content Marketing
High-quality podcasts have been extremely lucrative for some digital marketers, though they are far from a universal solution for your content needs. Once you have the right equipment, they can be simple to produce and, if distributed through a podcast network, can have massive reach. It is still important to plan a podcast ahead of time, though, and not just try to wing it — that path only leads to tears.
Use your professionally composed podcast to bring more awareness to your brand from difficult to penetrate markets with specialty niches, and also as a way to showcase your brand’s personality in a very big way.
Even if you are using a podcast network, you can also still incorporate those podcasts into your business’ website and social media efforts as extra content to share with your audience. And as Lisa Buyer points out here, “Podcast content can be the epicenter of evergreen content, ready to be sliced, diced, and repurposed.”
Video Content Marketing
Video content can be expensive to produce, as well as time-consuming, but it is hot and in demand among many consumers. Although many prefer written content, those that want video are still wanting to see even more than they can get their hands on right now.
A well-produced video spot shows a whole different side of your business (much like a podcast does) and can give you a better way to create content that demonstrates how to do something or how something works.
Consider videos for more than just blogging; they are also great for teaching someone how to replumb their own sink trap using your product or show potential customers how you manufacture your golf clubs, from start to finish.
Don’t forget to create captions for your videos and include a text introduction to help humans better navigate their way to what they really want to see. You can then use this content almost anywhere, from your main website to your blog, your social media page, or even in email campaigns.
Social Media Content Marketing
Of the many forms of content marketing, social media is one that is often treated alone because it follows a slightly different set of rules. Unlike other digital marketing content listed above, social media marketing is all about getting people to look AND respond directly. You want engagement that is palpable.
It can take some effort to find both the type of content and medium that really resonates with your social media followers, but if you are already producing other types of content for your marketing, the good news is that you can easily repurpose them for social media, too.
By watching your social media analytics, you will be able to figure out pretty quickly if your audience is the type that prefers videos or blogs, serious posts from your CEO, or funny posts from your staff writers. Plus, you will be able to gauge how much traffic social media is generating to your site.
What are the main content marketing channels?
Any avenue in which created content is shared to an audience is considered a channel. When building a content marketing plan, it’s important to outline which channels will be utilised to distribute your messages. The top 5 channels often include:
1. Organic Search
Organic traffic is gathered without putting up any money to acquire. All content published on your website is indexed by search engines, who then make a determination on how relevant your business and content is for a user making searches.
2. Paid Search
Putting money behind a search result to showcase your content front and center, or to place your content within ad-spaces throughout other websites.
3. Social Sharing Platforms
Facebook, Twitter, LinkedIn – these are all social platforms that nearly every consumer already digests content.
4. Emails
The original in-bound digital marketing initiative. Distributing content via email can capture an audience that has already shown interest in your content/products by signing up for emails.
5. Link building
Any instance in which another online entity links to your content and drives traffic from their platforms to yours. When you make useful, reliable content, others will take note and start to share with their audiences.
Content Marketing FAQ’s
What is Content Marketing?
Media is based on content. Television, the web as well as radio and social media consume content every hour throughout the week. Making content that feeds the media craze and to help achieve our own goals is called content marketing. Goals could be branding and lead generation. Sales, customer engagement or lead nurturing, from professional networking to social advocacy.
Content marketing can aid businesses?
Reaching out to customers and presenting services and products prominently is the norm in modern business. In reality, not having web presence has become not acceptable in the world of business. People browse through, research and compare the things they want and purchase and establishing not just an online presence, but a well-known and reputable one is essential for any business.
What does content marketing really work?
Content marketing aims to maintain regular communication with its intended audience by providing the most up-to-date information, brand new services, products and innovations. Content marketing has revolutionised how consumers interact with companies.
Complete information about the product or service and company profiles are available anywhere anytime, at any time, to consumers.
The chance to showcase your best face to any shopping, ready to buy customer
Create a fan base of fans and followers who respect, recognise and respect the brand as well as its services and products.
How can you be able to draw attention of readers of information available in today's media?
We provide informative and useful information that draws attention of the public. A good value will always draw attention. The most effective brand building strategy is to use effective content marketing for creating brand recognition and keep and maintaining a relationship with your people who are the target. Content that is well-crafted stands out everywhere, even in Google. Search engines bring to the top of the list quality content that is engaging as well as useful, pertinent information.
Which are your methods you apply to marketing with content?
Hirola is a company that creates content for clients.We work hard to create unique and custom content that is based on our clients’ business models and to increase brand visibility precisely focusing on the target market. Story telling is the process of creating content. Tell stories using visuals as text, graphics, and videos. The art of capturing the essence of the story and making it available in clear, crisp and captivating content is a skill that Hirola’s team has perfected throughout the many years. Strategically planned content marketing strategies increase the rate of ads’ impressions and boosts website traffic, improves visibility in search engines, and, most importantly, assists to make a mark on the market.
What is interactive content?
Interactive content requires actions (interaction) in the user beyond simply reading, listening, or watching. Based on an interaction, the participants get responses immediately in the form of a personalised answer or information. Questions and answer direct prospects to outcomes which answer their concerns.
Does Content marketing seem more appropriate for B2B or B2C companies?
Content marketing is extremely effective for both B2C and B2B audience. B2C communications revolve around launches and promotions. B2B audiences are looking for professional or industry-related content. But, as a method for connecting businesses to their intended consumers Content marketing is crucial for both.
What price do You charge Content Marketing?
Hirola is home to a professional team of writers with exceptional communication abilities and deliver excellence in its managerial and creative teams along with content. Content marketing costs are customised for each client , and is determined to provide the best value to customers at each step. Each project is distinctive. We design content marketing programs on the basis of client goals and work carefully to achieve these goals.
What is the advantages from Content Marketing?
Benefits of Content Marketing:
Increased brand’s visibility
Be the most sought-after Brand
Maintain a Continuous Relationship with the Audience of Interest
