Content Marketing is a commitment, Not a campaign

What’s includes in Content Marketing Services ?

What is Included in Content Marketing?

It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust.Digital marketers across the globe invest heavily in content marketing plans to secure more leads, build online reputation with customers and search engines alike, and secure a place among industry thought leaders.

The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.

That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another.

Content is, arguably, anything you create that doesn’t contain an overt sales message; it is really that simple. But it is also fairly vague, so we broke it down into the most common categories you are likely to encounter. Those are:

• Infographics
• Blog content
• Podcasts
• Videos
• Social media.

Blog Content Marketing

Blog posts are most effective when used strictly for good, like most types of content marketing. Rather than blogging about how your newest product will change lives, you should be writing about topics related to your products or services.

You literally won’t need to push your products when you establish your company as a leading industry expert, whether locally or internationally. Add genuine impact by adding something new and valuable, above and beyond what the many, many generic blogs out there offer.

After all, your readers want to know what you know and how you can help solve their problem, not what everyone else has already said. Definitely forget leaning hard into keywords, the user experience is far more valuable today.

 Infographic Content Marketing

Of the many different forms of content marketing, infographics are one that can really throw a big curveball for digital marketers. It is a shame because a good infographic can get a lot of attention in the form of shares and inbound links.Of course, you can’t use an infographic for everything, nor should you. But choosing the right time and graphic can elevate this content format to the sublime.

Successful infographics are simple, impactful, and meaningful. The point of them is to take a lot of complicated information from a study or survey and break it down into the most important points.

They can be used to punctuate written blogs or as standalone content for both blogging platforms and social media – just remember to keep it simple and impactful filled with strong data points.

Podcast Content Marketing

High-quality podcasts have been extremely lucrative for some digital marketers, though they are far from a universal solution for your content needs. Once you have the right equipment, they can be simple to produce and, if distributed through a podcast network, can have massive reach. It is still important to plan a podcast ahead of time, though, and not just try to wing it — that path only leads to tears.

Use your professionally composed podcast to bring more awareness to your brand from difficult to penetrate markets with specialty niches, and also as a way to showcase your brand’s personality in a very big way.

Even if you are using a podcast network, you can also still incorporate those podcasts into your business’ website and social media efforts as extra content to share with your audience. And as Lisa Buyer points out here, “Podcast content can be the epicenter of evergreen content, ready to be sliced, diced, and repurposed.”

Video Content Marketing

Video content can be expensive to produce, as well as time-consuming, but it is hot and in demand among many consumers. Although many prefer written content, those that want video are still wanting to see even more than they can get their hands on right now.

A well-produced video spot shows a whole different side of your business (much like a podcast does) and can give you a better way to create content that demonstrates how to do something or how something works.

Consider videos for more than just blogging; they are also great for teaching someone how to replumb their own sink trap using your product or show potential customers how you manufacture your golf clubs, from start to finish.

Don’t forget to create captions for your videos and include a text introduction to help humans better navigate their way to what they really want to see. You can then use this content almost anywhere, from your main website to your blog, your social media page, or even in email campaigns.

Social Media Content Marketing

Of the many forms of content marketing, social media is one that is often treated alone because it follows a slightly different set of rules. Unlike other digital marketing content listed above, social media marketing is all about getting people to look AND respond directly. You want engagement that is palpable.

It can take some effort to find both the type of content and medium that really resonates with your social media followers, but if you are already producing other types of content for your marketing, the good news is that you can easily repurpose them for social media, too.

By watching your social media analytics, you will be able to figure out pretty quickly if your audience is the type that prefers videos or blogs, serious posts from your CEO, or funny posts from your staff writers. Plus, you will be able to gauge how much traffic social media is generating to your site.

What are the main content marketing channels?

Any avenue in which created content is shared to an audience is considered a channel. When building a content marketing plan, it’s important to outline which channels will be utilised to distribute your messages. The top 5 channels often include:

1. Organic Search

Organic traffic is gathered without putting up any money to acquire. All content published on your website is indexed by search engines, who then make a determination on how relevant your business and content is for a user making searches.

2. Paid Search

Putting money behind a search result to showcase your content front and center, or to place your content within ad-spaces throughout other websites.

3. Social Sharing Platforms

Facebook, Twitter, LinkedIn – these are all social platforms that nearly every consumer already digests content.

4. Emails

The original in-bound digital marketing initiative. Distributing content via email can capture an audience that has already shown interest in your content/products by signing up for emails.

5. Link building

Any instance in which another online entity links to your content and drives traffic from their platforms to yours. When you make useful, reliable content, others will take note and start to share with their audiences.

Content Marketing FAQ’s