We all know that food, water and shelter are the three most critical things for human beings. But, the Internet is the Fourth and new addition to this list. People are dependent on the Internet for everything, be it shopping, traveling, searching for food places or the best hotels to stay. In short, people now search for things online. That is why every business needs to have an online presence, so it gets easy for people to find the services. You can only get an online presence for your business when you start digitalizing it.
Every industry needs digital marketing to grow, be it real estate, food or hotel industry. But they all require digital marketing strategies to expand their business and increase the reach of their business.
Hotel digital marketing is an unknown concept for many hotel owners. Maybe that is the reason behind their failures. Times have changed so have the approaches. Digital marketing has become a new and critical approach. As it helps in making your hotels visible and ranking them on search engines.
We know that you might be having tons of questions like what is hotel digital marketing, why is it important, and more importantly, how to make it, and what strategies you should use. Have no worries, we are here to help! Let’s begin with understanding the concept of hotel digital marketing and its advantages.
What is Hotel Digital Marketing?
Hotel digital marketing or hospitality marketing is the process of forming and maintaining an online presence for your hotels online. It includes creating a presence on various search engines and social media platforms like Instagram, Facebook, Youtube, Twitter, Google, Yahoo etc. Hotels that have an online presence get more bookings and a better image than normal ones.
Why is it significant to have hotel digital marketing strategies:
- Nowadays, most people search for hotels and their services online. With the right hotel digital marketing strategies, you can approach these people who might be your potential buyers.
- Hotel digital marketing strategies help to build an effective online presence. Which further improves the visibility and ranking of your hotels on search engines. Better ranking means more traffic as people usually look at the top results of search engines.
- With effective digital marketing strategies, you get to build a better image of your brand. You can also reach more people using these strategies.
- They provide your customers with a better experience.
- They save you from the hassles of hardcore marketing methods and save your time also.
Below are some effective digital marketing strategies for the hotel industry. Check it out!
Effective Digital Marketing Strategies For Hotel Industry:
1) Create an amazing website for your hotel:
The first step and strategy is to create an amazing website for your hotel. Many people go to go ibibo or make trips to book hotels. But, if you build your website, people will get a chance to directly book from your website only.
The website should be attractive and contain all the information about your hotels like the location, the information about the rooms, every facility that your hotel has and the price of rooms. The website should be mobile friendly as most people use mobile phones to avail services.
Content marketing is essential for every business to grow. Due to the increase in competition, adding engaging content is crucial. Your content should be unique and interesting so that it invites customers to your website.
To make your content engaging, you can add helpful blogs that people search for or add some captivating images and videos. Pick the titles that are attractive and add descriptions that contain an effective call to action.
3) Search engine optimization:
Search engine optimization (SEO) is the backbone of every website. Your website rankings are dependent on the way you perform your SEO strategies. Performing good SEO for your website will help you improve your website’s ranking and make it more visible on search engines. Better rankings will get more traffic to your website.
Focus on optimizing your website by adding relevant keywords in your titles, descriptions, blogs and alt tags. Enhance the quality of your writing and images. You can also practice off-page SEO activities like guest postings, blog commenting, social sharing and link building. It will help you get traffic from other websites also.
4) Focus on Local SEO:
Any kind of SEO activity is beneficial for your website, but Local SEO practices can provide you with instant results for your hotel business. Local SEO focuses on providing visibility to your business in local search results. For example, if you have a hotel in Bangalore, the local SEO will focus on hotel searches like hotels in Bangalore or hotels near me.
5) Social media marketing:
Social media is a channel with the most active users, and these are the users you should be targeting. It helps you to reach more people without spending a lot of money. Many hotel businesses are making the most out of their social media accounts and gaining more sales using them.
By making a presence on Social media accounts like Facebook, Instagram, Twitter and Youtube, you can reach more people. You can also make people aware of your hotel business within a short time. With these social media accounts, you can also stay connected with your users and communicate with them.
You can also take reviews from your old customers and staff that work in your hotel. All these reviews will work in a very positive way for your hotel business and will make a good image of your hotel outside. It also gets your hotel new customers.
6) Email marketing:
Email marketing is a very under-rated strategy but, if done properly can do wonders for your hotel business. It helps you stay connected with your audience and reach more people without any cost. Emails are the best way to tell people about the new offers and discounts. You can send your guest in advance about the room details and facilities they can avail with that room that lies in their budget.
You can also take booking confirmation via emails and tell them about the upcoming offers. This way, you will be able to attract more customers and build relations with the existing ones.
For instant rankings on search engines, you can use advertising strategies. Advertising helps your website get on top of search engines and gets you more bookings. As people only click on searches that appear on the first page of search engines.
8) Use influencer marketing:
Influencer marketing is the most effective strategy to get more leads for the hotel business. People trust influencers more than they do brands and buy more instantly if they refer to those brands.
9) Manage your online image and reviews:
A good reputation is everything in the hotel business. As people will book your hotel based on those reviews and reputation. Online presence does not mean that you will always get positive feedback and reviews from your customers. Sometimes people do not like your services or maybe your food, and they post some negative reviews online. Handling these negative comments with care is essential for making a good reputation.
These are the effective digital marketing strategies that hotel industries should use to grow and expand their business. Digital marketing strategies play a crucial role in the hotel industry. It helps in reaching more people and generating more revenue for the hotel business. Try these strategies and let us know which one worked the best for your hotel business.
If you are still facing any doubts, you can reach out to us at Hirola Infotech Solutions. We have experts that will make the digital marketing strategies that work best for your business.