The PPC-Pay Per Click (Paid advertising) is a method to promote targeted advertisements on search engines like Google, Bing and Yahoo and display ads on millions of websites that have ads on their site. Pay Per Click Services in Bangalore can provide enormous amounts of high-quality leads and traffic within a short amount of time.
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If you are considering Pay Per Click as a marketing channel for your business, you will want to know the benefits and why you should invest your budget here and not elsewhere.
Here are some of the most common reasons why PPC could be the right advertising channel for you:
You can start receiving clicks very quickly.
Once you have set up your ad account and created an ad, these will typically need to be approved by the platform, but this usually takes no more than a few hours.Once your ads are live, so long as you are eligible to appear in the auction and your bid is high enough, you can start appearing (and receiving clicks so long as the volume is there) very quickly.
Compared to channels such as SEO, Pay Per Click (PPC) allows you to start seeing returns very quickly; and this is absolutely one of the reasons why it is so popular with marketers.
PPC can easily be measured and tracked.
One of PPC’s main benefits over traditional advertising channels is the ability to easily measure and track the returns from the platform.All popular platforms, like Google Ads and Bing Ads, allow you to track conversions, including order or lead values. They also enable you to see, at a granular level, the ROI of not just of the overall account but specific ad groups and keywords, too.
This means that you are able to use data and insights to effectively refine the efficiency and performance of a campaign over time to increase the ROI of the channel.
You are in full control of when ads run and how much you pay.
Need to temporarily pause advertising during a busy period? Want to only run ads when you need to generate fresh leads?
PPC is the perfect way to do this, as you are in full control of when your ads run (including the time of day and day of the week) and you can easily turn ads on and off as you wish; although a strong-performing campaign is always recommended to be used to drive wider business growth and not be used as a stop-start tactic.
You have also got full control over how much you spend each day (or month) and how much you pay per click, in comparison to other channels that don’t give you this same level of ability to manage a channel cost and budget so fluidly.
You can target your customers perfectly.
Unlike traditional advertising, PPC allows you to target your exact customer based on your data, even allowing you to adjust bids based on devices used, the time of day, and location.If you know your customer and how they search, you can use these insights to reduce wasted advertising spend.
There are multiple ad formats available.
Run an ecommerce store? You can use shopping ads to display your products right on the SERPs in prime position.
Want to convert basket abandoners into conversions? Use display remarketing to server an offer to encourage the desired action.PPC encompasses a whole range of different ad formats, and these can be used to drive success for specific businesses and use scenarios.
When you use paid advertising, it allows you to excel in competitive markets. You’re able to attract users that may not be aware that your company exists. You can promote marketing initiatives, get a higher rank on challenging keyword terms, and even improve the public’s awareness of your brand.
Essentially, PPC is a shortcut to reaching the top of your pool of competitors. If you perform optimally, PPC will prove to be an integral part of your inbound marketing strategies.
The Main PPC Platforms
Google Ads (formerly known as Google AdWords) is the ad platform that allows you to run search and shopping ads on Google, video ads on YouTube, Gmail ads, and display ads on the Google Display Network (GDN).
It is by far the most popular PPC platform and offers a wealth of opportunities for pretty much any business to drive success from the channel.
Microsoft Advertising (Bing Ads)
Bing Ads, also known as Microsoft Advertising, in a similar way to Google Ads, lets you run ads on Bing, as well as on Yahoo and AOL.From a management perspective, the two platforms are very similar; the main difference is the market size and potential reach.It is estimated that, as of June 2020, Google’s market share in the US is 87.71%, Bing 6.99%, and Yahoo 3.44%. That said, Bing Ads can still drive traffic and conversions, and the ROI is often cited as being better than Google Ads, albeit at a lower volume.
Other Ad Networks
Google Ads and Bing Ads aren’t the only ad networks that you might consider to drive growth with PPC; others include:
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
- Amazon Ads
For the most part, we will mainly be covering Google Ads and Bing Ads. If you are looking to expand on these popular platforms, the options listed above are worth looking into (social ads are often seen within their own channel, separate to search engine PPC).
PPC can and should be a profitable marketing channel for your business. It brings with it a wealth of benefits that don’t exist with others, and it is relatively easy to get started on the most popular platforms.
We properly launch and optimize a campaign, set goals, and measure your performance, and you will be enjoying increased traffic and conversions in no time at all.
These are the good reasons to choose Pay Per Click Services (PPC) for small businesses and larger businesses alike. Once you understand how PPC operates and benefits your business growth with effective advertising campaigns, you can try with our Services which surely maximises your business growth and expansion.
Pay Per Click – PPC FAQ’s
What Is PPC/Google Ads?
Pay per click is an online marketing method created by Google that allows advertisers to show ads that are brief including service offerings, products, listings of services, videos and much more!
What Are the Benefits of PPC Service?
- It immediately places your site at the top of the search results.
- It could be used to promote new products, promotions, e-commerce sales and service update.
How Often I Will Get Report?
You will receive reports on your ad campaigns that you are running frequently. We will keep you informed of new leads, and make you aware of the progress of your advertisements graph.
What Package Should I Choose?
PPC packages should be selected in accordance with the conversion requirements. If you want to reduce the number of conversions, then choose the cheapest package. However, to get more conversions, you should choose larger packages.
Does it Work?
Absolutely, it’s effective! It generates higher returns with much less investment, and over a shorter period of duration.
Why should businesses choose an PPC Agency?
There are many advantages with PPC services since they will be instant, fast and consistent, allowing you to reach your potential customers and cost-effective.
Do PPC advertising contribute to the expansion of your company?
Absolutely, it earns more money than another online advertising tool because it is able to reach the right target audience that can easily converted by Top Digital Marketing agency Bangalore
Is PPC extremely expensive?
It’s a yes or no, A reputable PPC firm in India can help you achieve a significant return on investment; therefore, the price will not be a factor.
What are these PPC advertisement platforms?
A few among the PPC advertising platforms include Google advertisements for search, Google display ads, YouTube ads Yahoo sponsored search, Facebook ads, retargeting ads, programmatic advertisements, native ads and the latest innovations. It is also possible to consult Best Digital Marketing agency Bangalore.