How can we improve the usability of an existent product in a frictionless way?
Nubi developed an alliance with PayPal in 2017, becoming the only platform in Argentina that lets you connect your bank account with the most important international payment system in the world.
Nubi was continuously growing, improving their response time, optimizing their operations and scaling to handle a huge volume of transactions. Later in 2020, their product interface was outdated, full of UX problems and visually unappealing.
Communicating and designing a more user-friendly product
Transforming the platform’s user interface and experience (UI/UX) would also mean an opportunity to change their communication and marketing website. There was a real need to, not only align the visual aspect of both channels, but also to communicate the added value of their new product and, thus, increase their user base.
Making it easy for freelancers
The Nubi team gave us access to valuable user feedback and potential improvements, which allowed us to empathize with their users and provide solutions for the biggest pain points.
We redesigned the whole experience for Nubi, prioritizing the user’s needs. We also created an onboarding process to ensure that existent users had a frictionless transition to the new version of the app and identified the added value from the getgo.
The result: An effortless transactional experience 🙂